Project: Primal Life identity & website
Client: Primal Life Limited
Agency: Flint Media Ltd
Primal Life needed an identity to grow it’s fledgling business – distributing nutritional supplements and fostering an online community of like-minded people. The philosophy behind Primal Life is the notion that for years international health guidelines have fostered a fundamentally flawed model for nutrition. A growing body of evidence suggests that what has become commonly known as the ‘food pyramid’ – should essentially be turn on it’s head.
Flint Media took this concept and integrated this in Primal Life’s logo design which was then applied to the website, apparel, stationery and marketing material.